Wednesday 3 September 2014

TV News Research

1) The key information about the programme: 


  • The channel it is broadcast on - channel 4
  • The day(s) and time of broadcast - mon-fri 7:00 sat-sun 6:30
  • The presenter or presenters - Jon Snow, Krishnan Guru-Murthy, Cathy Newman
  • Average viewing figures - 650,000-700,000
  • Any awards the programme has won - international emmy award for news in 2003, 2004, 2013.

  • The logo/brand identity of the programme
  • A video clip from YouTube of the show 


2) The institution behind the programme – this is usually the TV channel it is broadcast on. Find out:

  • What year the channel was launched - 1982
  • Who owns or runs the channel - OFCOM
  • The channel logo
  • Image result for channel 4 logo
  • A YouTube trailer advertising a show on the channel


3) The target audience 
If you can’t find the official target audience for the programme, make an educated guess based on the rest of your research. Remember: % gender, age range, social class, level of education, job/earnings etc.

i think the target audience for channel 4 news would be 50:50 male/female and it is from the ages of 10+. This is because families will most likely be watching TV around this time where as news at 10 would be mainly for adults as the children are sleeping.

4) The running order for three separate editions of the programme. Watch at least 20 minutes of the programme on THREE separate days and write down the following:

 The first day watching 4 news the stories that appeared were about Ashya Kings family being stopped from seeing him, British Jihads and a panda not giving birth. 

The second day the story of Ashya King and his family appeared again, child exploitation and the yes programme.

The third day the stories on 4 news were  about youth being radicalized, a american journalist being murdered and Ashya King.

I think the editors decided to put the stories in this order so the stories get less serious as the programme goes along.


1 comment:

  1. WWW: Comprehensive research of Media institution, well done.

    EBI/LR: Could you expand your comments on audience. COuld you also format your blog post so that it looks more professional.

    ReplyDelete