Sky Sports Blog

Language

The advert shows one particular footballer celebrating with thousands of people behind him looking at him. The slogan ‘’every goal matters’’ suggests that football is a sport where everything is serious and by missing a game or goal means you've missed out of something big. The conventions of this advert are the Barclay's premier league logo so the viewer knows it’s a football advertisement. Another convention is the Sky Sports logo which shows Sky is advertising sports channels. The Sky logo being a recognisable brand which means when they advertise it’s a recognisable advert and millions of people would have seen it. The slogan ‘’believe in better’’ makes people think everything sky do will get better and better.

Institution

Sports is a group of sports television channels operated by the satellite pay-TV company British Sky Broadcasting. Sky Sports is a commodity which is something bought and sold. A monthly subscription fee is paid. Barclay’s premier league is a well-known brand for football. Rupert Murdoch is the founder of Sky.

Audience

The target audience for this advertisement is dominantly football fans. This would be mainly for male viewers but also female viewers with an 80:20 split. The minimum age would be 25 to 60 as this is a monthly subscription, and subscribers with a good wage packet would be paying for this rather than a student who is studying. This would make Sky Sports target middle classed people.

Representation

 The representation on the advert is mainly white male footballers. This suggests that mainly white players are in the Premier League or even more white footballers around the world. This may have been done due to the fact that more Europeans watch football than the Asian community as stereotypes suggest the Asian community are more into cricket. Even though women’s football in growing its surprising how Sky Sports haven’t got a women to represent their brand. This may also be due to the fact that there isn’t enough coverage of women’s sports on TV.